Why All Artists Should Use TikTok

It is easier than ever to spread your music. Artists now require neither a large marketing budget, a big team, nor tons of contacts. TikTok, in particular, is making it possible for artists to thrive on their music independently of a record label. This article delves into the reasons why all artists should actively incorporate TikTok into their strategies.

In recent years, TikTok has been taking control of the market. It is not confined to dancing teenagers spending countless hours on the app anymore. TikTok has captivated the entire world. Numerous artists, both Swedish and international, have rapidly gained overnight fame as their videos went viral.

Examples of artists who have had big hit songs from TikTok:

  • abcdefu” spread like wildfire across TikTok, leading to GAYLE’s breakthrough.
  • Tai Verdes uploaded videos from his car of songs he was working on. When he posted a video with the song “A-O-K,” it quickly gained over 10 million views. The song now has over 200 million streams on Spotify, and Tai Verdes is touring all over the United States.
  • An example from Sweden is Björn Holmgren, who uploaded a cover of Veronica Maggio’s song “Satan i gatan.” That video exploded. He then turned his cover into his own song and uploaded it on Spotify. The song reached number 1 in Sweden on its first day!

Create Your TikTok Profile Today

Haven’t jumped on the TikTok bandwagon yet? It’s not too late to do so! The app utilizes an interest-based algorithm instead of a follower-based algorithm. This makes it possible for your very first TikTok to potentially go viral. Moreover, you can adhere to explicit guidelines in order to enhance the likelihood of multiple videos achieving viral status. Explore the workings of TikTok’s algorithm further here.

Artists have greater opportunities to generate income from their music as TikTok as a platform has grown. More fans, more collaborations, more streams, and more people eager to attend concerts — this is all achievable without incurring any additional costs. You can discover more about how you can monetize your presence on TikTok here.

In essence, if you are an artist, TikTok is a tool that you should actively employ to spread your music. Seize this opportunity before it slips away!

Consistently publishing content works well on all social media platforms. We highly recommend Later, which is easy to use, powerful, and free. By using this link, you’ll also get 10 extra posts for free – Later.


Get Professional Assistance

If you’re interested in private guidance or coaching to get started with your social media, or if you have a song that you want to record and release on Spotify, contact us, and we’ll assist you.

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