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Why Dolby Atmos?
The existence and increasing accessibility of Dolby Atmos may seem exciting to those interested in technology. However, some may wonder why you would want to have your song mixed for the Dolby Atmos format?
Think of it as another part of the creative process. In a stereo mix you can choose whether you want, for instance, the tambourine to be heard on the left, right, or centered. With the Atmos format, on the other hand, you can choose to have this tambourine positioned on a wide array of positions. It could be placed diagonally behind you, above you, or even beneath the chair you’re sitting on. This is thanks to the enhanced 3D spatial sensation in the sound in the Atmos format. The format creates entirely new dimensions in music. This gives you the freedom to create an immersive story with your song.
Furthermore, there’s also the marketing aspect. Streaming services like Apple Music and Tidal have recently started supporting Dolby Atmos. This means that these services are now on the lookout for good music mixed in the format. The chances of getting your music featured on a “Dolby Atmos playlist” are relatively high because there is less competition. A wise piece of advice for any artist looking to expand their audience is to ensure their music is available in this new format. It’s only a matter of time before Spotify begins supporting the format. When that happens, the demand is expected to rise exponentially in Sweden.
How Can Artists Benefit from Dolby Atmos?
Imagine wanting to have a song featuring an entire orchestra. In a traditional mix, you can certainly create separation between the different sections and achieve a sense of width in the music. However, imagine being able to create the feeling of standing in the middle of the orchestra as a listener. You would feel as if you were a part of the orchestra, along with all the other musicians around you, in a realistic 3D space. Consider the possibilities this opens up for the sound design in your song!
With the increased freedom in the sound image, you can convey the emotions associated with your work in a whole different way. Even though the format is designed with large speaker systems in mind, this is not a requirement for enjoying Atmos. As mentioned in our previous article “What is Dolby Atmos?”, you don’t need anything more than a regular pair of headphones to appreciate this expanded sense of space. However, if you were to listen to your music on a fully equipped Atmos system, all the information is there to reproduce your music through all the speakers. This, of course, provides for the ultimate Atmos listening experience.
Step into the Future
With the help of Dolby, we have designed and calibrated our premium room, Studio A. The room is now one of the few certified rooms in Sweden. All the speakers are from the prestigious manufacturer Genelec, and the remaining equipment maintains the same international quality level.
We offer services in the Atmos format for music, film, TV, and games. Learn more on our website or book a meeting with us to discuss how we can assist you.
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